Over the past few years, together with tablets and Smartphone, the mobile gaming industry has become extremely popular and more profitable than ever before. Things are constantly changing and the mobile gaming industry is trying to keep game developers updated with the newest trends and most innovative technologies.
How can game developers cope with people’s infinite interest in casual games?
To begin with, you might like to know that every game developer is unique in his own way. In order to come up with ingenious games you need to find a way to surprise the players, grab their attention and make sure they spread the word. Mobile gaming is an extremely complex industry that has a lot to offer for its fellow developers. Attention to detail, a lot of commitment and dedication to the job, are key features you must learn to master in order to come up with incredible apps.
The key to a successful app is customer satisfaction
Users have the tendency to get bored with a specific game application in time, and because the amount of app developers and the number of app choices is now much higher than it was in 2007 when the first iPhone was released, users have no hesitation in switching to a different app. They have where to choose from. It’s the developer’s job to make sure that the user stays engaged with the app for as much as possible. Another problem is that an increasing numbers of game developers offer their apps for free through Google Play, or Apple’s App Store, and they rely exclusively on in-app acquisitions for revenue. In time, users will stop making in-game purchases in order to progress faster, and not too many people are willing to pay money all the time only to win a few items in a mobile game.
Mobile game development – companies make mistakes
OMGPOP, the developer of the popular game app “Draw Something”, is the best example, and it illustrates how an unknown company, can get to know fame with a simple application, and how just as fast it can vanish. One year ago, the corporation registered nearly 14, 5 million players from all over the world, and it even managed to draw in Zynga, a well-known gaming company. Actually Zynga acquired OMGPOP for $180 million, but this proved to be an unfortunate purchase, because slowly, the number of users began to drop and Zynga was forced to close its studio from New York, and dismiss the entire OMGPOP team.
Mobile game development statistics and future expectations
Considering all these issues and obstacles, why are mobile developers so fond of this business, and why are they willing to sacrifice everything just to try their luck? Well, the explanation is fairly simple. The mobile world is constantly progressing and it features new changes with every single day that goes by. David Cole, who is a reputable analyst from the research group DFC Intelligence, claims that the international income from mobiles games is anticipated to increase with nearly 38% in 2013, reaching $8 billion, and it is expected to hit as much as $20 billion by 2018.
Because the industry is expected to grow app developers are now looking for new ways to maintain their customers onboard. For example, EA makes use of data analytics in order to explore gaming patters, as well as the behavior of its players. The Canadian indie gaming corporation, Noodlecake, which is famous for “Zombie Road Trip” is now introducing special loyalty programs that provide lots of virtual currency rewards for both first-time and long-time player, and the Japanese company DeNA is making adjustments to most of its game in order to offer players exactly what they want.
The producer of the famous Angry Birds says that currently, 45% of its total revenues come for merchandise like shirts and stuffed animals. Mobile games are still more popular than console games because they feature much more affordable costs and can be played anywhere and at any time.
The gaming company Zynga said that they will give up at 18% of its workforce, meaning that nearly 530 employees will be made redundant by the end of August 2013. Presently, it has approximately 2,900 workers, and the latest layoffs will have a huge impact on the social gaming corporation. It will be forced to close its offices in Los Angeles, Dallas, and New York. However, these redundancies are expected to help Zynga save between $70 and $80 million.